MSAA General Membership Meeting, Thursday, February 2, 2012

The meeting will be held at Conor O’Neill’s, Celtic Room, 318 S. Main Street, at 8am.


Election of MSAA Board Members

“Success Secrets” Workshop with Keith Hafner – Five Ways to Increase Your Business Through Word of Mouth Referrals

University of Michigan Ice Carving Team

February 2, 2012

Those present: Nancy Shore, getDowntown; Caroline Kaganov, Conor O’Neills; Chris DeRuyver, Affinity Wealth Solutions; Carl Ent, Bank of Ann Arbor; Pippa Creffield, Abracadabra; Elmo Morales and Brent Hemenway, Elmo’s; Ken Magee, Ann Arbor Magic Shop; Sydney Hawkins, Ann Arbor CVB; Kim Birkle, Wireless Zone; Ron Stevens, Michigan Small Business and Technology Development Center; Jim Hart, Seyfried Jewelers; Kelly Klever, Kelly Klever Massage; Sarah Miller, AAACVB; Arthur Low, Republic Parking; Susan Pollay, DDA; Rhonda Foxworth, Bank of Ann Arbor; Bill Vlisides and Vicki Cai, AAACVB; Keri Hardy, Cherry Republic; The Ravens Club, Jeff Paquin; Lisa Dorwin, Comerica Bank; Amy Farnum, Ann Arbor Art Center; Jeff Paquin; Shirley Knudsvig, Clay Gallery; Doug Martelle, AAPD; Maureen Hawley, La Belle Maison; Andy LaBarre, A2Y Chamber, Yosef Rablin, Washtenaw County; Duston Sanford, Moosejaw; Tony Lupo, independent

President, Tom Murray: Starts Meeting with Introductions

Election of 2012 Board, Maura Thomson
Maura presents slate; 4 seats on the board are available and 3 of these seat holders would like to renew their positions on the board. Tom Murray, Alan Friedman, and Angela Pierro would like to renew. Jen DeGregorio would not like to renew, leaving her seat open. The Nominations Committee nominated Sarah Miller from the AAACVB for the open position. Sarah was elected to fill Jen’s seat and the 3 renewals were approved by the MSAA membership. Maura thanks Jen and the Board for their service to the Main Street Area Association.

5 Ways to Increase Business through Word of Mouth, Keith Hafner
Since 1974 Keith has had his business, Keith Hafner’s Karate, on Main Street. It is currently the largest marshal art school in the world and they now teach other marshal art schools how to be entrepreneurs. There are 3 things that come with success; wealth, influence, and freedom.
In today’s economy you have to be smarter because money is smarter. You need to see yourself as the marketer of your business, not just as the business owner. Word of mouth marketing is the best form of marketing because the people conveying your story tell the right target audience about your business. The people conveying your story also always chose the best script, they know what to say to their friends and they have 100% credibility.
How to develop word of mouth: 1) cause people to make remarks to their friends. To be remarkable you have to act in such a way that it causes remarks. 2) Build a network, create strong relationships. 3) Create opportunities for your customers to interact together. 4) Stay in touch with network and develop relationships. 5) Appreciate and draw attention to people who bring you customers.

Keith has marketing seminars if you are interested in attending contact Keith through his website.

UofM Carving Team, Zach
Feb. 10, 11, 12 will be the 10th annual Ice Carving Extravaganza downtown. Businesses can donate $125 for a sculpture to be carved in front of their business. Money will go towards buying equipment and for funding a ice carving tournament on campus.

Recognition of New Members
Lily Grace, owned by Cyndi Clark, recently opened on Main. The cosmetic store is named after Cyndi’s granddaughter. For make-up lessons any time please contact Cyndi.

The Ravens Club, manager Jeff Paquin talked about the crafted cocktails and cuisine offered by their restaurant. They make their own bitters, have bourbon tasting dinners, and research their recipes from historical writings.

On-site Chair Massages, Kelly Klever
If you are interested in hiring Kelly for a good work-wellness balance, go to her website.

Ann Arbor DDA
Introduction of Art Lowe, new Republic Parking manager

Cherry Republic
February 10th and 11th, Cherry Lovers Wine Weekend. There will be a tasting of 10 different wines and an offer of free shipping.

Shamrocks and Shenanigans, March 11
Sign up for the 5k run to benefit Mott’s Children’s Hospital. Conor O’Neills is sponsoring with Running Fit. Visit Shamrocks website to register.

Ann Arbor Art Center
Artini Martini Crawl will be Feb. 17th

*Next meeting will be March 1, 5:30pm at Melange

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