Due to the holiday we are moving the July 5th meeting to July 12th.
Pure Michigan- The Ann Arbor Area Convention and Visitors Bureau will give an update on the success of the awrad winning Pure Michigan campaign.
The Michigan Guild – Art Fair 2012
Google – Find out about free services available to downtown businesses.
MAIN STREET AREA ASSOCIATION MINUTES
July 12, 2012
Those present: Nancy Shore, getDowntown; Tom Murray and Caroline Kaganov, Conor O’Neill’s; Chris DeRuyver, Affinity Wealth Solutions; Carl Ent, Bank of Ann Arbor; Elmo Morales, Elmo’s; Jim Hart, Seyfried Jewelers; Rhonda Foxworth, Bank of Ann Arbor; Amy Farnum, Ann Arbor Art Center; Duston Sanford, Moosejaw; Peter Schork, Ann Arbor State Bank; Tony Derezinski, City Council; Brendan Cavender, Colliers International; Chris Dempsey, Academy of Early Music; Megan Kearney, Underground Printing; Susan Pollay, DDA; Taylor Hulyk, regroup; Quaila Pant, La Fontaine; Scott Munzel, Scott E. Munzel, P.C.; Randall Surline II, Schakolad Chocolate Factory; Armano Jordan, Salon Vox; Keri Hardy, Cherry Republic; Max Clayton, Karen Delhey, and Alan Bogl, the Guild; Dennis Doyle, Sydney Hawkins, the Ann Arbor Convention and Visitors Bureau; Sabra Briere and Jane Lumm, Ann Arbor City Council; Angela Pierro, Zero Gravity.
President, Tom Murray: Starts Meeting with Introductions
Ann Arbor’s Convention and Visitors Bureau, Dennis Doyle, Sydney Hawkins
Dennis and Sydney discussed the CVB’s role in the one million dollar national partnership with the Pure Michigan Campaign. Being a part of the national partnership means that the Ann Arbor segment of the Campaign, called A Sense of Place, was aired nationally as part of the Pure Michigan national campaign.
Ann Arbor is a new national partner for the 2012 Pure Michigan Campaign. The campaign focused on increasing both our tourism and economic development. Each of the four national sponsors (Traverse City, Henry Ford Museum, Mackinac Island, and Ann Arbor) contributed $500,000 as part of the Travel Michigan Partnership Advertising Program. As part of this sponsorship, television spots featuring the partners were included in the national advertising rotation. All partnership advertising also included the Pure Michigan brand identity, a featured web presence on Michigan.org and support for public relations and social media efforts.
The Sense of Place national partnership includes an economic development component. Their goal was to show the world that Ann Arbor is not only a great place to visit, but it is also a great place to live, and a great place to do business. A key component to being able to tell this story from the ‘economic development’ standpoint was making a video focusing on ‘Business Attraction.’ The video features successful executives and entrepreneurs from Ann Arbor, as they tell the story of why they decided to relocate, expand or start their businesses here. Specifically, Ann Arbor SPARK contributed $70,000 toward the campaign, $200,000 came from the county, $230,000 from the local CVBs (Ypsilanti and Ann Arbor), and $500,000 from the Michigan Economic Development Corporation (MEDC).
Other elements of the partnership included an Ann Arbor area episode of HGTV’s “Househunters” program, and national digital ad campaign directing people to Ann Arbor SPARK’s website.
As a business you can benefit from the Pure Michigan campaign by updating your business information to the Pure Michigan website. Additionally, you should consider offering coupons. If you have any questions contact Sydney. Furthermore, send her any updated photographs of your business so she has them in her archive for downtown promotion.
January 1, 2013 Ann Arbor is hosting NHL Hockey game
The game will be at the University of Michigan’s football stadium. It is a sure sell out, with the majority of ticket buyers being from out of town. The CVB asks that businesses in the Main Street area stay open on New Years day. We want to make sure visitors have a good time and spend their money in your businesses.
Max Clayton, The Guild
The Ann Arbor Art Fair is next week. Thank you to all the businesses for your kindness to the artists. We always hear feedback from them of your hospitality. This year ISpy Magazine will be sponsoring the stage in the food court area on Liberty between Main and Ashley. The streets will be closed at 6am on Tuesday morning. Go to the Get Downtown website for transportation options to and from downtown during the Fair.
Contact Sandra Andrade with any questions or concerns: Sandra@mainstreetannarbor.org
Sherri Wei, Google
Google offers marketing guidance to area businesses. They hold Community Office Hours on Thursdays from 11-1pm. They will help you learn the key marketing tools for your business, including; Google Analytics, Google Apps, Google Places Pages, and Google Adwords. They are located at Main and Fifth Street. Be sure to sign up ahead of your visit.
Susan Pollay, Downtown Development Authority
The new Library Lot parking structure will have its grand opening tonight. Bring items for the time capsule they will be burying. There will be music and a ribbon cutting ceremony.
The Neutral Zone will be having their annual Golf Outing fundraiser on July 26th. Conor O’Neill’s will be providing lunch, there will be free beer on the golf course, and a dinner.
The Rolling Sculpture Car Show is this Friday. Main Street will be closed from noon to 11pm. We expect 5,000 people downtown for the show.
The Academy of Early Music is working with the MI Theater on performing a 15th century mass. If you would like to advertise in their program contact them.