MSAA Membership Meeting, February 7, 2013 – Google Online Strategists Explain How Google Can Impact Your Business

February 7, 2013
Google offices – 201 S. Division


An effective online presence is critical. With the ever changing online world a sound online strategy needs both accurate assessment and frequent refinement. Google online strategists will explain how Google can impact your business- and what you can do to ensure that you are well equipped for the online trends of 2013.

Come learn about the importance of mobile, the emergence of Google+ social media, and the insights available from Google Analytics.

Please bring a laptop or tablet computer if possible. If you are unable to bring your own device, Google will have a few computers on hand.

Don’t miss this opportunity to get a peak inside Google and hands on instruction from the experts at Google.

February 7, 2013

Those present: Tom Murray, Conor O’Neill’s; Carl Ent, and Rhonda Foxworth, and Samantha Sevick Bank of Ann Arbor; Nancy Shore, GetDowntown; Chris Dempsey, Academy of Early Music; Angela Pierro, Zero Gravity; Julie Minerd, Salon XL; Nanci Jenkins and Keri Hardy, Cherry Republic; Katherine Lesse and Pippa Creffield, Abracadabra; Tim Berry, Ann Arbor State Bank; Amy Farnum, Ann Arbor Art Center; Ron Stevens, MBTDC; Lisha Naidu, Comerica; Pem Sherpa and guest, The Himalayan Bazaar; Maureen Hawley, La Belle Maison; Liz and Curtis Sullivan, Vault of Midnight; Marla Booth, Busch’s; Colleen Tracy, Verizon; Yiu-k-Lee, Clay Gallery; Stephanie and Heather, Four Directions; Barb Chaffer Authier, The Ark; Mark Passerini, OM of Medicine; Myra Poplin; Michael Hudson, Michigan Guild of Artists and Artisans’ Scott Markin, Salon Vox; Don Kline and Mary Stasiak, The Ride; Jim Hart, Seyfried Jewelers; Katie Whitney and Ellen Perry, Ann Arbor Observer; Sarah Miller, AAACVB; Vincent Jonna, Vinology; Serge Garabedian, Key Bank; Rob Boonin, Butzel Long; Trevor Step and Aaron, Running Fit; Esteban and Elmo Morales, Elmo’s Main Street T-Shirts; Joe Skcutz, AATA; Randy Surline, Schakolad; Cyndy Clark, Lily Grace; Stacy Fork, The Gown Shop.

President, Tom Murray starts meeting and Introduces Ivy Wei and Ryan Panzer from Google.

Ivy Wei and Ryan Panzer, Google

This is a working meeting, where you are welcome to follow along on your lap tops and ask questions as we go. We are going to cover the mechanics and benefits of Google+ pages for businesses and the importance of setting up Google Analytics for your website. Both these things will help you to take control over your presence on Google and help you to grow your audience.

By creating/improving your Google+ page you create a more engaging experience for your customers that will help your business stand out. Make sure to upload a number of pictures, updating them at least a few times a year. People will see these when they search your business. Also, include good reviews of your business. By highlighting the good reviews any bad comments will move to the bottom and become less visible. This allows you to take some control over what people see. Overall, Creating a Google+ page will give you a greater and more positive presence on Google Search.
To learn how to set up your Google+ page click here.

Setting up Google Analytics allows you to view the traffic to your website. Where are people coming from when they view your site? What is the demographic? What audiences do you need to target? Are you promotions working? To set up Google Analytics to start monitoring your website click here.

To get help one on one with a Google expert sign up for a free appointment click here. Community office hours are every Thursday from 11am – 1pm.

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