Join us at Conor O’Neill’s, 318 S. Main Street, for coffee, scones and the following agenda:
getDowntown Commuter Challenge – Nancy Shore
Pure Michigan and the Ann Arbor Area Convention and Visitors Bureau – Dennis Doyle
MAIN STREET AREA ASSOCIATION MINUTES
April 4, 2013
Those present: Tom Murray, Conor O’Neill’s; Carl Ent, and Rhonda Foxworth, Bank of Ann Arbor; Nancy Shore, GetDowntown; Chris Dempsey, Academy of Early Music; Alan Freedman, Four Directions; Nanci Jenkins, Cherry Republic; Pippa Creffield, Abracadabra; Tim Berry, Ann Arbor State Bank; Amy Farnum, Ann Arbor Art Center; Lisa Dorwin, Comerica; Vicki Cai and Sarah Miller, AACVB; Susan Pollay, DDA; Chris DeRuyver, Affinity Solutions; Trevor Step, Running Fit; Tony Derezinski, City Planning Commission; Sabra Briere, City Council; Randal Surline, Schakolad; Jessica Johnston, Falling Watter; Elizabeth Cain Toth and Casey Hyde, Arbor Brewing Company; Jon Wieringa, Bennett Optometry; Elmo Morales, Elmo’s Main Street T-Shirts; Matthew Johns, Vellum; Dustin Sanford, Moosejaw.
President, Tom Murray starts meeting with Introductions
Presenter: Sarah Miller, AAACVB
Pure Michigan Campaign
The Ann Arbor CVB is partnering with the Ypsilanti CVB and Ann Arbor Spark to contribute together one million towards the Pure Michigan campaign. Pure Michigan has become the #1 travel brand to date. The State of Michigan matched the partnership’s one million, giving them a total of 2 million. From this, a Pure Michigan Ann Arbor commercial was created, which will be aired on 14 networks with 58% during prime time television. The ads will run March 18 – mid June. In addition to the commercial Ann Arbor will have a heavy presence on Michigan.org, being presented on a rotating front page banner. Michigan.org is the 4th most clicked on travel site.
To support this campaign the CVB is doing a series of leisure print advertisements, which will be seen in AAA, Midwest Living, MI Trials, Chicago Parent Magazine, The Wall Street Journal (travel section), USA Today, and Time Square. Additionally, an Ann Arbor Advantage Business video has been created. The goal of this video is to attract small and large businesses to Ann Arbor to set up.
To get your business involved in the Pure Michigan campaign you can put any event you might be having onto the Pure Michigan website. If you need the procedure for uploading an event contact the AACVB.
Nancy Shore, GetDowntown
This May, get your businesses to join the Commuter Challenge. This is a competition that encourages employees to try alternative commuting. Bus, bike, walk, or carpool, what ever your participants choose. Everyone will get prizes, save money, and your staff will get involved in a team effort.
The groups you compete with will be matched against similar sized groups. To sign your team up go to LetsMakeaMove.org.
Tom Murray, Conor O’Neills
Proposal Put to City Council
There is a proposal that has been presented to City Council that would make changes to the DDA. This proposal incorporates the following: 1) Requiring the DDA to return tax money to the City, the AADL, and Washtenaw County, 2) Establish DDA Board term limitations, 3) Establish new local language for the DDA, 4) Currently, the DDA must pay the bond holder before construction, this bill would release them from having to pay before.
How will this affect Main Street? The DDA is responsible for a number of things, including; the holiday lights, parking structures, bringing businesses to downtown (DTE), and the lamp posts on Main (which need to be replaced soon).
Sabra Briere, City Council Member
The question council members are looking at are: 1) Why would the City be better stewards of this tax money? 2) What will the short term impacts of this proposal be? 3) What will the long term impacts of this proposal be? The DDA has made more money than presented in their 2003 forecast. Where would this money be best spent?
Two positions are opening on the DDA Board, business owners should apply.
Randal Surline, SchakoladIf we let our downtown deteriorate, we haven’t made it. We want to take pride in our downtown and how can we send people here if we let it fall. It is a bad move to cut funding to the DDA who contributes so much to downtowns development and upkeep.
Susan Pollay, DDAThere was no dialogue or discussion before this proposal was presented. No one talked about the problem, for example, of losing the people on their Board with seniority. These are the people who have been through the problems, the people who have hands on insight.
Tom Murray, Conor O’NeillsApril 15 will be when this proposal is voted on at the City Council Meeting. If you cannot attend to state your opinion email Maura and she will put in contact with the council member of your ward.
Fool Moon will be on Friday, April 5.
Festifools will be on Sunday, April 7.
Retail Meeting on Tuesday to discuss the upcoming Ladies Night
Academy of Music, April 26th will beith their final concert. If you would like to advertise in their program contact Chris Dempsey.
April 21st starts Ann Arbor Veggy Week
The Detroit Institute of Arts, Out and About project has started. They have placed copies of some the pieces displayed in the DIA outside around Ann Arbor.
Vellum are new MSAA members, welcome.
June 18 Falling Waters will be celebrating 25 years in business.